USA

USA

In lockdown

With the highest number of cases and death toll worldwide, the federal government has been accused of a catastrophically slow response to the pandemic. Policy and guidance around the virus differ dramatically depending on where you are in America and tensions between federal, state governments and local authorities are at an all-time high.

Regional differences and political affiliations also determine, in part, how Americans feel about the crisis. While some are obeying social distancing measures and drawing attention to gaps and issues with the US healthcare system, others understand government response to the virus as an attack on their civil liberties and their ability to work. Many have taken to the streets to protest against social distancing in recent weeks, while others have sort comfort in the decisive-ness of recent, stricter measures implemented by local government.

Click on the blog button below to read our latest thinking and insights based on filmed ethnography in 5 different households across the US. Each article takes a deep-dive into particular values, behaviours and attitudes we’ve seen, with attention to how the American context and culture may impact and frame our participant’s responses to the virus.

Contact us to start accessing these insights and more.

 

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