UK

UK

In lockdown

As strict lockdowns were put in place in France, Germany, and Italy, in Britain ‘herd immunity’ was touted as the answer to the coronavirus pandemic. This feeling of British exceptionalism did not last long, however, as the UK began to put in place social distancing measures on the 23rd of March. With no sign of exiting lockdown anytime soon, the British public have turned to sarcasm and day-to-day logistics to help cope with feelings of sadness and becoming overwhelmed. Guerrilla signs, and twitter take-downs of those not obeying social distancing measures are common; social pressure, rather than policing, has been UK’s tool for enforcing lockdown. But despite pressure on social media, community spirit is also at an all-time high. People feel closer than ever to their neighbours with street WhatsApp groups proving popular, and a new ritual has emerged; at 8pm on a Thursday everyone claps for the NHS.

Click on the blog button below to read our latest thinking and insights based on filmed ethnography in 5 different households across the UK. Each article takes a deep-dive into particular values, behaviours and attitudes we’ve seen, with attention to how the British context and culture may impact and frame our participant’s responses to the virus.

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