How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge.
Ipsos MORI’s Ethnography Centre of Excellence has been engaging with people who have underlying conditions, exploring how they are adapting to life in the face of the COVID-19 pandemic.
Our ethnographers have pulled together an unfiltered view of their stories to develop an empathetic understanding of in-situ behaviours and beliefs. During this pandemic, unprecedented in living memory, our research will help us stay close to patients, understanding their lived experience in troubled times.